A zero waste clothing brand
based in Copenhagen
Re-Imagine is a label creatively based around fighting the worlds waste issues through design and modern fashion.
The brand identity was designed taking into consideration the idea of circular fashion and sustainability, represented in the logo's round shape.
The circular shape is not completely closed in order to demonstrate innovation, i.e, circular fashion but receptive to new ideas.
Branding in neutral shades of black and gray allow the garments to be the "real stars of the show", especially when collaborating with well respected institutions as the Red Cross.
Re-Imagine's first collection was created to benefit the Danish Red Cross. All items were produced using second hand garments that couldn't be sold or worn anymore.
Even the labels and tags were made of leftover fabric and MDF wood. The MDF tags can be reused, as the customers are encouraged to return them to the brand.
The proceeds from the collection were donated to the Danish Red Cross.
Social Media posts designed to create awareness about fashion production and consumption.
This first collection, named "Redefined lines" was produced for a Pop-up event taking place in Copenhagen, Denmark.
The unsold products from the event were posteriorly made available in an online store, inside Re-Imagine's website.
The Pop-Up event required a social media campaign (mainly Instagram and Facebook), email marketing, press-kits sent to fashion publications and local promotion (posters and word-of-mouth).