Treat or trouble

Treat or Trouble?

When rewarding kids with chocolate becomes a slippery slope

Brand Design
Graphic Design
Editorial Design
Packaging Design

This project presents a thought-provoking idea that challenges the way children are raised in today’s society by examining the treat method. 

Through a satirical lens, the project compares chocolate to Prozac, the famous antidepressant, highlighting the addictive nature of both substances.

The project suggests that the treat method can lead to manipulative behaviour and make it difficult for parents to say no.

The showcase includes a review of scientific studies that discuss the addictive qualities of chocolate, particularly in children who are more susceptible to it.  (For more information about the subject, follow the link)

The project suggests that the treat method can lead to manipulative behavior and make it difficult for parents to say no.

The project aims to raise awareness about this issue and encourage people to think deeply about it by using chocolate as a medium for comparison. 

By drawing parallels between treats and drugs, the project offers a unique perspective without being too overt.